Website Development is a broad term which refers to the tasks associated with developing a website. At JC Web we have made a concerted effort to aid you in the understanding of the types of tasks we will undertake during the duration of your website build. The following write-up will explain said tasks, enlighten you on the subject of web development and hopefully inspire new appreciation for the amount of work that is required to create a website that not only showcases a brand in its best light, but provides a call to action to clients who will either be using your services OR buying your product.
We will begin with simple processes we must take during the beginning of the build, all the way through what customers require when they are purchasing something online from your store.
WordPress is an online website creation platform which allows the user to create and modify their own website which is optimised for use with prebuilt templates. The reason WordPress is so popular amongst developers and bloggers, is because of its intuitive interface which is user friendly and makes updating website content easy and stable (websites built in code may have more room for error as your average web user will not be able to easily update content on their website).
Website template customisation is something which is essential for a website owner who wants to stand out from the rest. The reason for this is the same reason business owners create a custom look and feel for their physical stores. In the same way furnishings and fittings reflect a physical stores customer appeal, websites should reflect the personality of the brands they carry and in turn attract new customers.
There are many things to consider when integrating e-commerce into a website.
E-commerce manages sales and cash flow from the customer’s wallet into your bank account, and from your inventory, into the customer’s home. What this translates to is the customer checking out at a traditional point of sale. What this means for you as the online vendor is that your e-commerce needs to show you the vendor, exactly how much inventory you have left, how many sales you’ve made, and how much money you’re making. This branch of your website should also include directions for clients to contact you, in the event of an issue (such as refund) as well as the ability for you to contact them should there be an issue on your end (inability to fill an order).
Content Layout and Structure
When it comes to content, layout and structure consistency is key. The reason for this is your clients. Humans are creatures of habit and once they’ve learned something it’s going to be harder for them to unlearn it. What this means for your website is that it needs to adhere to a structure which is easily understood by clients, a layout which is easily understood and can be replicated across the entire site, and content which is familiar in both style, tone and message. The reason for this is that content readers may not appreciate drastic changes in content due to the fact that subscribers to any sort of content are subscribing because the content they are subscribing to, is a certain way to begin with, in other words changes should favour the majority.
Forms are highly useful devices which can be the reason for a return customer, to the Contact page to attract new customers. What forms allow is for customers to take part in marketing material such as newsletters (you know those subscribe forms which you often fill out for website deals) to surveys and review forms which customers fill in to let on online platform know when they are doing well, or more often to tell on online platform when they are performing badly.
This has to be the most secure section of any website because of course, it deals with the management of clients’ money which is of course very important because it needs to be transferred securely from their account into yours. One of the most important factors for successful payment integration is of course simplicity. Studies have shown that if people need to follow more than 3 steps to accomplish a task they are unlikely to repeat the task again (the task was a hassle) or never make the action to purchase (the requirements are not worth the client’s time and energy). A question all e-commerce stores should be asking themselves which is “how easy is it to buy my product”?
NOW that’s how you develop a website!
You see unlike other companies, JC Web is extremely invested in the success of your website. Each and every one of our clients is considered for our own portfolio and thus we take great pride in every move we make. Always discussing whether or not we are moving in the right direction, always testing our work to ensure that our sites work without failure.
We do hope that you were intrigued and that you will give us a call the next time you are in the business of having a website built.
The JCWeb Team
We Build User-Friendly, high-conversion websites which keep your customers scrolling through your website until they have completely read your custom copywritten content.
Websites are YOUR online store-front, they let your customers know who you are, what you’re about, and most importantly what you’re selling. Oh Yes, And you best believe they will be deciding if you’re the person to buy it from.
Google is Location Location Location! Google enables clients to find your brand on the world wide web, in the same way, that it is so important to have a coffee shop in a high traffic area. We place your business on Googles Main Street, ensuring customers find you.
Say Hello to the Internets Town Square. Everybody who is anybody exists on Facebook, and for GOOD REASON! Facebook gives your brand a direct line into peoples lives and allows them to develop a relationship with you online. The perfect way to find out who your key target audience is and what they want!